400 GRADI

GOAL Create an identity for a pizza artist that intertwines the vibrant history of Naples with iconic symbols like Pulcinella and the cornicello. This identity will not only celebrate the artistry of traditional pizza-making but also resonate with contemporary society by highlighting themes of protection, luck, and cultural resilience. OVERVIEW This identity crafts an engaging narrative that traces the origins of Neapolitan pizza through the lens of Pulcinella and the cornicello, illustrating how these symbols reflect the resilience and creativity of the Neapolitan people throughout history. Highlight the significance of each ingredient in the pizza, linking it to local legends and traditions, thus enriching the dining experience with cultural context. Each pizza becomes a celebration of Naples—a delicious reminder of its past and a joyful embrace of its future.